Specializing in paid acquisition, attribution modeling, and full-funnel conversion rate optimization for high-growth B2B SaaS and consumer tech. Scaling multi-million dollar annual budgets with capital efficiency and scientific experimentation.
Spearheaded multi-channel acquisition strategy scaling ARR from $4M to $18M. Restructured Meta and Google Ads accounts reducing blended CAC by 38% while scaling weekly creative velocity by 4x with in-house sprint models.
Managed over $5M in annual paid media spend across B2B SaaS and high-volume eCommerce clients. Built attribution pipelines integrating offline conversions, server-side Conversions API (CAPI), and GA4 custom events.
Architected high-converting landing page funnels and automated email lifecycle sequences. Scaled monthly organic traffic by 280% via programmatic SEO and technical site architecture optimization.
Managed end-to-end paid search and paid social campaigns. Conducted 100+ creative A/B tests to optimize ROAS, reducing pay-per-click costs while boosting downstream qualified conversion rates.
Advanced Growth Loops, Acquisition & Retention
Advanced Paid Social Strategy, Attribution & CAPI
Search Ads, Performance Max & GA4 Measurement
CRM Architecture, Lead Routing & Lifecycle Automation
User Onboarding, Activation Loops & Self-Serve Expansion
Multi-Touch Attribution, Incrementality Testing & SQL
Restructured full-funnel Meta advertising infrastructure, implemented server-side Conversions API (CAPI), and overhauled creative sprint testing methodology, increasing sales pipeline by +240% while reducing customer acquisition cost by 34%.
Engineered programmatic SEO and Answer Engine Optimization (AEO/GEO) framework for generative search engines (Perplexity, ChatGPT Search, and Google AI Overviews), growing organic discovery and qualified sign-ups by +310%.
Built an omnichannel B2B content generation and multi-tier distribution flywheel driving 1.2M+ organic impressions and converting high-intent decision makers into sales-accepted opportunities with zero paid amplification.
Teardown of an ad set achieving 13,089 impressions, 953 clicks (7.62% link CTR), and 673 landing page views at $0.0078 per result — analyzing why budget headroom is a scaling signal rather than an optimization constraint.
Battle-tested frameworks translated from live high-spend accounts into actionable, production-grade acquisition playbooks.
Why founders mistake churn expansion for a "CAC problem", and how calculating dynamic rolling 90-day LTV:CAC using current cohort churn protects capital before scaling spend.
How high-growth teams decouple concepting from production with modular asset blocks, batch 96 permutations, and enforce unemotional kill criteria to scale monthly spend cleanly.
The compounding mathematics of frequency inflation, diminishing marginal response, and rising CPMs in finite B2B markets—with 6 structural fixes to scale without cannibalization.
Why reversing the traditional SaaS conversion sequence from "sales pitch first" to "interactive diagnosis first" with a 60-second micro-quiz elevated qualified demo bookings by 133%.
How decoupling editorial content creation from codebase deploys using frontmatter, static compilation, and zero-runtime overhead accelerates content velocity.
Why founders mistake churn expansion for a "CAC problem", and how calculating rolling 90-day cohort LTV:CAC protects capital before scaling spend.
Most paid acquisition teams don't have a creative problem—they have a throughput problem. How high-growth teams decouple concepting from production, batch 96 permutations, and enforce unemotional kill criteria.
The compounding physics of frequency inflation, diminishing marginal response, and rising CPMs in finite B2B markets—with 6 structural fixes to scale without cannibalization.
How reversing the conversion sequence from "pitch first" to "interactive diagnosis first" with a 60-second diagnostic micro-quiz elevated qualified demo bookings by 133%.
Why attribution dashboards measure journey presence rather than causal revenue, why multi-touch models disguise modeling choices as facts, and the lightweight 30–50% spend throttle test small teams can run.
Programmatic SEO is a scale mechanism; founder-led sales is a learning mechanism. The 3 diagnostic readiness signals to know when your startup is ready to transition without costly index churn.
The dynamic fatigue formula: tracking frequency thresholds, CPM degradation indices, and weekly asset pipeline injection rules.
A mathematical breakdown of Paid CAC vs Organic Blended CAC with cohort-based payback adjustments and payback curve modeling.